![]() ![]() ![]() The primary source for this article is Phil Knight’s self-written memoir Shoe Dog. ![]() We’ll look at Steve Jobs in a future article. For this reason, we study unknown leadership lessons from Phil Knight first. Nike’s approach inspired Jobs (and many others) to build his global brand. He points out how the brand manages to make us feel something special, even though they sell a commodity (shoes). This video of an internal Apple meeting is legendary in marketing circles. Yet Nike was an example to the late Steve Jobs. Even their founders matchup in a similar way: Steve Jobs gets 50M hits on Google, Phil Knight less than 500,000. In market valuation ( ~$900B versus ~$90B), employees ( ~120,000 versus ~74,000), and brand recognition ( 1st versus 18th). While they started off on the same day, three decades later Apple dwarfs Nike in many ways. And buying stocks that day in either of these corporations would have made you enormously wealthy. They would go on to change industries and redefine advertising. Two companies IPO’ed on the same day in December of 1980. ![]()
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May 2023
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